Tram Pham

Phạm Ngọc Mai Trâm

Brand Marketer, Strategic Planner

Open to new collaboration opportunities

Hi! I'm

Tram

a

full-stack marketer(& planner)

with

7+ years of experience

turning insights into brand growth.

(2017 – PRESENT)

I craft strategies that blend creativity and data to drive results across health, household, baby care, and e-commerce.

Hero
7+ /years of experience
>14+ /brands in pharma, health & consumer care
10+ /categories from vaccines to pain to parenting
6 /campaigns built from core narrative
100% /Insight-led. Deadline-met.
7+ /years of experience
>14+ /brands in pharma, health & consumer care
10+ /categories from vaccines to pain to parenting
6 /campaigns built from core narrative
100% /Insight-led. Deadline-met.
7+ /years of experience
>14+ /brands in pharma, health & consumer care
10+ /categories from vaccines to pain to parenting
6 /campaigns built from core narrative
100% /Insight-led. Deadline-met.
7+ /years of experience
>14+ /brands in pharma, health & consumer care
10+ /categories from vaccines to pain to parenting
6 /campaigns built from core narrative
100% /Insight-led. Deadline-met.

{01} — Featured projects

Ideas that don't stay on paper.

Shall we work together?

{ Branding, Communication plan }

Marketer

IMC plan, Data-driven marketing

Marketer

{ Social media strategy }

Social Media Specialist

Social media strategy, Content plan

Social Media Specialist

{ Branding, Communication plan }

Strategic Planner

Communication Strategy

Strategic Planner

{ Research & Strategy }

Marketing Researcher

Market & Trend Research

Marketing Researcher

View all projects

{02} — Tools & Skills

My creative toolbox

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Japanese N2

Working proficiency (reading, coordination)

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Google Workspace (Slides, Sheets, Docs)

Deck building, research synthesis, costing

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Canva ・Figma ・Ps・Ai

Mockups, briefing visuals, low-fi creative drafts

tool-icon

Trello・Notion

Project management, to-do systems

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Microsoft Office

Deck building, documentation, costing

IMC Plan
E-commerce
Research
Social media strategy
Full-funnel marketing strategy
IMC Plan
E-commerce
Research
Social media strategy
Full-funnel marketing strategy
IMC Plan
E-commerce
Research
Social media strategy
Full-funnel marketing strategy
IMC Plan
E-commerce
Research
Social media strategy
Full-funnel marketing strategy

{03} — Process

How it works

Discovery

/
01

Clear diagnosis of what's blocking growth or opportunity

  • Research:

    Review brand, market, and competitor data.

  • Discovery:

    Analyze competitors and industry trends to gather insights.

  • Define Scope:

    Set the project's objectives, deliverables, and timelines.

3-5 days

Design

/
02

Shape a strategy worth following

  • Objective Setting:

    Define clear outcomes (e.g. awareness, engagement, conversion).

  • Positioning & Messaging:

    Develop positioning, messaging, and target segmentation.

  • Business Alignment:

    Build strategy around actual business goals and in-house capabilities.

4-7 days

Build

/
03

A full campaign or content system ready for launch

  • Outline framework:

    Outline storytelling pillars and platform-specific formats.

  • Define path:

    Map out customer journey and touchpoints.

  • Cross-Team Sync:

    Coordinate with creative, media, and sales/trade teams.

1 week

Launch

/
04

A campaign that performs PLUS gets better over time

  • Client Review:

    Present the site to the client for feedback.

  • Revisions:

    Make necessary changes based on client feedback.

Weekly or Monthly

14+

Brands

across pharma & FMCG

7+

Years

of experience

100%

Insight-led

Deadline-met

{04} — FAQ

Got Questions?

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{05} — Contact me

I'm all over
the internet

LinkedIn
Facebook
Email
Get in touch
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